Bleubird Streamlines Support and Stays On-Brand with Supermoon

Challenge: Growing Pains and Maintaining Brand Voice

As Bleubird began to grow, its customer support also grew. It became harder to communicate internally regarding customer support. Their main concern in implementing AI into their support processes was to ensure that they did not desert the brand voice they worked hard to maintain and keep consistent across all parts of their brand.

Traditional help desks felt robotic and fragmented. Bleubird needed a more intuitive solution that worked with their style—not against it.

Solution: A Smart, Flexible Help Desk with Personality

Supermoon provided a smarter, more intuitive help desk that fit Bleubird’s needs perfectly. Here’s what made the difference:

• Internal Comments for Easy Collaboration: Instead of forwarding emails or taking screenshots, the team now communicates directly beneath email threads using Supermoon’s internal comments—keeping conversations organized and eliminating unnecessary back-and-forth.
• AI That Matches Their Brand Voice: Supermoon’s AI has adapted to Bleubird’s laid-back “surfer dude” tone, making automated responses feel natural and personalized rather than robotic.
• Mobile App for On-the-Go Support: Supermoon’s mobile app allows Bleubird’s support team to handle inquiries even while not at the computer.

Impact: More Efficient Support, Without Losing Their Voice

Since adopting Supermoon, Bleubird has streamlined internal collaboration, improved response efficiency, and enhanced the customer experience without losing its brand’s personality. Key benefits include:

• No more email clutter—internal comments keep discussions organized and private.
• Consistent, on-brand messaging—AI-generated responses sound just like their team.
• Flexible support from anywhere—Lydia can resolve issues on the go, saving time and effort.

Conclusion

For e-commerce brands like Bleubird, Supermoon isn’t just a help desk—it’s a smarter, more intuitive way to manage customer support. With easy internal collaboration, AI-powered replies that match their tone, and the flexibility to respond from anywhere, Bleubird can keep their customer interactions as smooth as their surfboards.

Want a help desk that works the way you do?

Try Supermoon today